Major Product Launch

Overview

Led $10M in annual product sales by managing P&L, prioritizing feature backlogs, and updating customer-facing documentation. Drove $30M in revenue through the creation of a Security Support Offer for legacy software. Also introduced a new subscription-only SaaS model for flagship products, shifting pricing and licensing to an Opex structure, boosting recurring revenue.

Steven’s Contributions

  • Worked with Product teams to update over 3,000 product SKUs to subscription-based pricing and licensing within commercial tools. Received Cultural Principles Award in recognition of leadership.

  • Acted Product Manager, overseeing feature prioritization and managing team of software engineers to ensure on-time delivery with other suite products.

  • Drove creation of new Product Software Support policy to allow customers to remain on supported, previous releases while significantly increasing support revenues.

  • As Licensing Policy Manager, reviewed and updated all license policy documents to define company SLAs and commitments around major and minor software releases.

Results

  • Drove $10,575,000 in annual sales by overseeing P&L and feature backlog, maximizing project offerings and revenue.

  • Generated $30,000,000 in annual revenue by designing and launching a new Security Support Offer tailored to meet the unique needs of legacy customers, driving customer retention and recurring income.

  • Spearheaded the debut of the company's first SaaS/Opex model by implementing a subscription-only pricing structure for all flagship projects, transitioning from traditional models to align with market trends and customer demands.

  • Increased customer retention by 25% through strategic enhancements to support offerings, ensuring legacy customers received tailored solutions and proactive assistance.

  • Streamlined cross-functional collaboration between sales, marketing, and product teams, reducing go-to-market time by 20% for new subscription-based initiatives and exceeding KPIs.